R. Keith Trawick, President & Founder of Intrannuity. Mr. Trawick is the founder of Intrannuity and leads the day-to-day operations and strategic vision of the Company as President. Mr. Trawick has a lifetime of experiences in understanding the complex needs of member-centric organizations. He has owned his own health club and has served as the CIO of American Club Systems where he was given the charter to develop a membership management system that could accommodate 120+ health clubs over a two year period. Mr. Trawick also served as the CIO of Crunch Fitness International. These experiences culminated in the creation of Intrannuity in 2000 and he has successfully guided the Company to this day. Mr. Trawick holds a Bachelor of Arts degree in Economics from the University of Alabama.