Premium Miami-based fitness brand announces Chicago expansion

MIAMI , FL - Marshall Fields may be leaving... but elements™ is arriving to Chicago this fall! elements™, the upscale Miami based fitness and diet brand for women, announces the development of the first of 3 new showcase clubs in the Chicago market.

The regional development rights have been awarded to KMB Companies, a Chicago-area real estate developer, to grow the elements™ brand in the Chicago marketplace. "We love the elements™ concept and saw an opportunity to take advantage of the fast-growing female fitness market," commented Kim Branch, area development director. "Because of the stylish design and progressive service offerings, we expect elements™ to attract and retain the top female demographics in the area."

The boutique-style clubs will be designed by Ruby Martin, an award-winning interior architect, and will feature 4 distinct lifestyle zones, including diet coaching, yoga & pilates, private exercise, and circuit training. The club will also exclusively feature European-designed Smartcard™ equipment, which will record and track the progress of each member .

Miami-based elements™ has recently expanded into the Atlanta marketplace, as well as a showcase location in the banking center of downtown Charlotte, NC. Additional locations are under development in both of those markets. In addition, the company plans to announce major development in two key Northeast markets next quarter.