Atlanta fitness club unveils exclusive smart workout technology
Alpharetta - elements™, a premium diet and fitness brand for women, has unveiled "smart workout" technology at its new showcase club in Alpharetta this month. Members have been lauding the technology, which acts as an "invisible personal coach" at each exercise. Elements™ is the only fitness club in the Atlanta market to feature smartcard technology as the primary resistance training line.
Miami-based elements™ for women, has announced a partnership with HUR (Finland) to exclusively feature its patented "smartcard technology" in their upscale, boutique-style clubs. The manufacturer has developed a leading technology in Europe where each machine "knows" what the member has done in previous workouts, and suggests what the member should do this workout. The equipment calibrates to the member's preferred settings, and records repetitions, range of motion, and resistance. The technology is so advanced that it can monitor and record a member's heart rate during her workout. Members are given complete access to their data, including reports of the changes and goals over time.
The air-compressed equipment automatically adjusts to each member's desired resistance settings once the smartcard is entered. Members always have the option of bypassing the system for a traditional workout, but very few exercise this option.
"These smart tracking features play an important role in the overall member experience," commented Christopher Palumbo, development director for the elements™ brand, "We see an increase in membership and improved member satisfaction rates at our smartcard clubs. There is a level of accountability akin to having an instructor at each machine with you. Members are encouraged to challenge themselves, because they know their performance is being monitored. Members receive complimentary sessions with a lifestyle consultant monthly to track their performance, and suggest other ways they can improve their programs. This powerful technology is complimented by other lifestyle services such as diet coaching, personal training, or premium classes."
Elements™ is located in the Shoppes at Addison Place in Alpharetta, on Jones Bridge Road. The award-winning club features hip and stylish design in a boutique atmosphere. The club features 4 distinct lifestyle zones, including diet coaching, yoga/pilates, private exercise, and circuit training.
elements™ is a premium diet and fitness and brand for women offering fitness and weight loss services through a growing network of wholly owned as well as licensed health clubs.
