Miami Beach, Florida- Having brand headquarters in Manhattan and Miami's South Beach makes the executives at elements™ diet and fitness keenly aware of many trends in fitness and lifestyle before they become mainstream. As an award-winning fitness brand, the elements™ management team pays close attention to new trends and offerings to keep their stylish clubs a step ahead. Consumers are more tech-savvy today, and are looking for new ways to measure progress and keep motivated.

elements™ for women, has announced a partnership with HUR (Finland) to exclusively feature its patented "smartcard technology" in its upscale, boutique-style clubs. The manufacturer has developed a leading technology in Europe where each machine "knows" what the member has done in previous workouts, and suggests what the member should do this workout. The equipment calibrates to the member's preferred settings, and records repetitions, range of motion, and resistance. The technology is so advanced that it can monitor and record a member's heart rate during her workout. Members are given complete access to their data, including reports of the changes and goals over time.

The air-compressed equipment automatically adjusts to each member's desired resistance settings once the smartcard is entered. Members always have the option of bypassing the system for a traditional workout, but very few exercise this option.

"These smart tracking features play an important role in the overall member experience," commented Christopher Palumbo, development director for the elements™ brand, "We see an increase in membership and improved member satisfaction rates at our smartcard clubs. There is a level of accountability akin to having an instructor at each machine with you. Members are encouraged to challenge themselves, because they know their performance is being monitored. Members receive complimentary sessions with a lifestyle consultant monthly to track their performance, and suggest other ways they can improve their programs. This powerful technology is complimented by other lifestyle services such as diet coaching, personal training, or premium classes."

elements™ is a premium fitness and living brand for women. The company offers fitness and weight loss services throughout a network of upscale, boutique style health clubs. elements for women™ differs from other health club providers in its "balanced lifestyle" approach to fitness, which includes the following components: body, beauty, and mind.

elements™ clubs feature forward-thinking technology and advances, and exclusively features a SmartCard exercise system with European-designed "smart" machines, which greet each member by name, remember her settings, track her performance, and tell her where to go next. The touch screen and card practically become a personal trainer for the client.

The boutique-style clubs are designed by interior architect Ruby Martin, , and feature 4 distinct lifestyle zones, including diet coaching, yoga & pilates, private exercise, and circuit training.

The hip and stylish elements brand has attracted international attention, from a mention in Forbes magazine online, to new flagship clubs announced in London, Chicago, and New York. Upcoming brand expansion includes a new online web club, with an all- star fitness and diet Advisory Panel, including Nike's Lisa Gaylord, ABC TV's Dr. Fabian Lopez, and the Nutrition Twins. Over 45 locations are now under development in the U.S. as well as international expansion to Bombay and London.

The company maintains proprietary design and brand trademarks, as well as proprietary operating, marketing, and software systems. These systems are available under a geography-based license agreement to qualified investors. The company also owns and operates fitness facilities throughout the United States under the name "elements diet and fitness." Elements™ was founded in 2003 and maintains its corporate offices in Manhattan, New York along with a corporate training and operations center in Miami's ?ber trendy South Beach. Club Interior:

elements™, the premium brand of fitness clubs for women, features hip
and stylish club interiors with a clean, modern flair.


elements™ is a premium diet and fitness brand for women. Shown: Exterior of an elements club in Atlanta, Georgia.


Lifestyle Consultant Colleen Hawco demonstrates the "smart" workout equipment featured at elements™ clubs which actually tracks and records member's progress on each exercise.