elements team with top media firm Pierce Mattie to spearhead Global Expanion
New York, NY (March 3, 2008) — elements™, a comprehensive health and fitness brand, has teamed with Pierce Mattie Public Relations to spearhead their global expansion. Pierce Mattie, widely known for their valuable media relationships will enhance national exposure for BalanceD™, an online diet component, as well as for their many gym franchise locations across the country.
Elements™ is an international premium fitness and lifestyle brand. The company offers membership based fitness and weight loss services through a network of wholly owned and franchised health clubs, as well as related diet and wellness services. elements™ differs from other health club providers in its “BalanceD™ lifestyle” approach to fitness which encompasses the body, beauty and the mind.
The program began with an impressive 3 day New York City media tour, with over 20 top international media outlets. A comprehensive, wide approach media schedule is planned for the upcoming year.
