12/20/2003 MIAMI BEACH, FL - elements™, a premium women's fitness and lifestyle brand, was officially launched from Miami's South Beach today.

The stylish fitness brand hosted an equally stylish launch party, held beachfront at the famed Delano hotel, and was attended by top industry insiders, models, and fitness professionals.

elements™ for women is the product of 10 months of research & development work from a Manhattan investment group. The company's executive team comes directly from largest health club chains, including Crunch Fitness, Gold's Gym, World Gym, and New York Health and Racquet. elements™ is the first major fitness and lifestyleT brand for women.

 elements™ for women promotes a balanced approach to fitness: body, beauty and mind. The company promotes a simple, highly effective 30-minute circuit workout in its 3,000 square foot upscale "lifestyle stores." elements™ exclusively features equipment with smartcard technology, equipment which actually remembers and records the member's workout preferences and heart rate at each station.

 The company is based in Manhattan, and operates a club training and development center in Miami's South Beach. The company and its "make it Happen!" mission statement present a refreshing and stylish approach to women's fitness.

For information on business opportunities with elements™ diets and fitness Click here.