elements™ and HUR Renew Exclusive Partnership for Smartcard Equipment
Miami Beach, FL – 03/17/08 – Based on outstanding results from elements™ fitness clubs across the country, HUR, the leader in Smart Card fitness technology, and elements™, the premium fitness and lifestyle brand, announce that they will continue their exclusive partnership in 2008.
HUR developed its proprietary line of technologically-advanced Smart Card workout machines to recognize and calibrate to each member’s personal settings, allowing machines to “know” what the member had done in previous workouts and suggest what the member should do next. Recognizing the benefits of this “trainer-less” workout, elements™ partnered exclusively with HUR in 2007 to offer the advanced machines in their nation-wide chain of fitness clubs for women. The technology has proven so successful that the two companies will continue their partnership into 2008.
By simply scanning a Smart Card and using the touch screen, elements™ members are able to pull up their preferred settings, and record repetitions, range of motion, and resistance for a personalized, custom workout. The technology is so advanced that it can monitor and record a member’s heart rate during her workout. Members are given complete access to their data, including reports of the changes and goals over time.
Christopher Palumbo, elements™ brand development director, said, “We see a noticeable increase in membership and improved member satisfaction rates at our Smart Card clubs, and it’s our highest priority to continue this upward trend. Partnering with HUR once again can only mean even greater growth for both of our brands.”
