Miami Beach - elements™ fitness clubs, known in America for its premium boutique-styled clubs, lifestyle consultants, and hip and stylish branding, is now known for one more thing, "smartcard™ workouts." Elements™ has announced a partnership with Finnish-based HUR to use the company's smartcard equipment exclusively in its newest clubs.

The fast-growing elements™ brand is featuring HUR smartcard equipment at its showcase clubs in Atlanta, New York, Chicago, and downtown Charlotte, NC as the primary resistance training line. The award-winning elements™ clubs feature 4 distinct lifestyle zones, including diet coaching, yoga/pilates, private exercise, and circuit training.

"These smart tracking features play an important role in the overall member experience," commented Christopher Palumbo, development director for elements™ diet and fitness,

  "We see an increase in membership and improved retention rates at our smartcard clubs. There is a level of accountability akin to having an instructor at each machine with you. Members are encouraged to challenge themselves, because they know their performance is being monitored. Members receive complimentary sessions with a lifestyle consultant monthly to track their performance, and suggest other ways they can improve their programs. This is a powerful tool for the club to sell additional features such as diet coaching, personal training, or premium classes. We have made the commitment to use HUR™ smartcard technology exclusively in our corporate and franchised clubs."

Smartcard equipment can pay for itself in upscale clubs such as elements™, because staff resources are spent less on repetitive tasks such as adjusting equipment, and more on member service and value-added sales such as diet coaching and personal training. The durable equipment requires very little ongoing maintenance and virtually no technical training. The equipment has also proved to be extremely useful in rehabilitation and senior installations as well.

The air-compressed equipment automatically adjusts to the members desired resistance once the smartcard is entered. Members always have the option of bypassing the system for a traditional workout, but very few exercise this option. The complete HUR line of   equipment is adjustable in one pound increments, allowing members of all ages and levels to enjoy the benefit of progressive strength resistance.

elements™ is a premium diet and fitness and   brand for women. The company offers fitness and weight loss services to upscale clientele through a growing network of wholly owned as well as licensed health clubs. For more information, visit www.elementsforwomen.com

HUR is a leading Finnish-based manufacturer of air-compression resistance strength and smartcard equipment. For more information on HUR, visit www.hur.fi

For information on business opportunities with elements™ diets and fitness Click here.