elements™ Announces Former Nike Global Retail VP as new CEO
MIAMI, FL – 04/01/08 - elements™, the upscale fitness and living brand, announces the addition of leading global entrepreneur Bruce Fabel to their corporate team. A former Vice President of Nike Global Retail, Mr. Fabel will fill the role of Chief Executive Officer as the nationally-recognized women’s health and wellness brand grows from 21 to 320 units globally, and launches a multi-million dollar weight loss brand, BalanceD, with 800 planned retail locations and robust interactive website.
Mr. Fabel joins elements™ after acting as Vice President of Nike Global Retail, where he led a comprehensive global expansion of Nike’s retail market share through the opening of 150 Niketown and Nike Outlet stores worldwide. Recruited from Nike by Calvin Klein Inc., he became executive Vice President of Global Retail and managed the expansion of the multi-billion dollar Calvin Klein brand into European, Asian and American markets by successfully completing 66 licensed stores.
Mr. Fabel was also integral in the creation and design of Warner Bros. Studio Stores throughout the U.S. and Europe as Vice President of Retail Development. This included the real estate construction rollout of 156 stores over a period of five years, as well as the 40,000-square foot flagship locations in New York City and London.
In addition to his strong management background, creativity and proven track record of creating and implementing successful marketing and growth strategies, Mr. Fabel also brings an outstanding record of successful and profitable business expansions and global brand development. Under Mr. Fabel’s leadership, elements™ plans to increase industry market dominance, accelerate rollout of franchised locations in premium US and international cities, launch “BalanceD™”, a major online and retail diet brand, as well as a developing company-owned locations in key urban markets.
