Twenty-Five Club Milestone and Growing for South Beach Upscale Women's Fitness Brand
Elements™
is a premium fitness and living brand for women. The company offers
fitness and weight loss services throughout a network of upscale,
boutique style health clubs. Elements™ differs from other health club
providers in its "balanced lifestyle" approach to fitness which
includes the following components: body, beauty, and mind.
Miami Beach, Florida
March 1, 2007 -- Take a group of some of the most experienced fitness,
nutrition and club management professionals, add in a dose of the
stylish South Beach lifestyle, and you have an electric fitness club
network that is set to break industry records in 2007, after hitting
the twenty five club milestone nationally in 2006, over a year and a
half ahead of projections.
Elements™ is a premium fitness and living brand for women. The company
offers fitness and weight loss services throughout a network of
upscale, boutique style health clubs. Elements™ differs from other
health club providers in its "balanced lifestyle" approach to fitness,
which includes the following components: body, beauty, and mind.
Premium brands are growing exponentially in many service sectors,
elements™ was developed to give a woman a premium fitness and healthy
living experience. After extensive market research, the brand
developers identified a void in the women's fitness marketplace. The
elements™ brand takes a unique approach in offering diet, fitness, and
relaxation services under one roof, presented in an appealing package.
Brand Strategist Chris Palumbo comments, "I believe the appeal of
elements goes well beyond our stylish clubs or innovative classes,
there is a real community within our clubs. We empower the club staff
to mentor, and to facilitate interaction with our members. By creating
a place where our members feel comfortable and motivated, they are able
to achieve dramatic and lasting results physically, as well as a real
sense of belonging. It is very exciting for us to see the elements
"movement" grow internationally."
elements™ clubs feature forward-thinking technology and advances, from
Smart Workouts to dynamic Group Exercise class series. Elements™
exclusively features a SmartCard exercise system with European-designed
"smart" machines, which greet each member by name, remember her
settings, track her performance, and tell her where to go next. The
touch screen and card practically become a personal trainer for the
client.
Gravity™ is the next generation of pilates and core-strengthening
innovations featured at all elements™ clubs, and innovate classes such
as candlelight yoga and Brazilian Boot Camp all help to create a
balanced fitness experience.
The hip and stylish elements™ brand continues to attract
international attention... from a mention in Forbes magazine online, to
new flagship clubs announced in London, Chicago, and New York. Upcoming
brand expansion includes a new online web club, with an all- star
fitness and diet Advisory Panel, including Nike's Lisa Gaylord, TV's
Dr. Fabian Lopez, and the Nutrition Twins. Over 25 club locations are
now under development in the U.S., as well as international
brand expansion to Bombay and London.
