We’ve done it before… and we’re doing it again… the elements™ corporate team comes directly from some of the top name is fitness and retail including World Gym, Crunch, Guess and Clinique. Our years of branding, development, and store operations expertise help to create a powerful and profitable business model.

Our Team is divided into 2 focus areas: Lifestyle and Operations.
Our lifestyle team (Fitness Advisory Board) is a well rounded group of experts working directly in the consumer fields of diet, fitness and lifestyle. This group includes acclaimed fitness instructors and published authors. Our consumer group helps to direct the programming, class style and activities within the clubs.

Our operations team forms the backbone of the corporate structure, and is responsible for engineering and enhancing the store model, from construction to layout to back office operations. We are constantly enhancing our systems to ensure we offer the most successful business mode for our owners. The collective experience set of the management team brings a unique wealth of knowledge and strategic experience to the company.

Brand Director - Christopher Palumbo holds degrees in Industrial Design, Economics, as well as an MBA in Industrial Administration from Carnegie Mellon University. [read more]

Club Operations Director - Christine Morgenstern brings more than 15 years of experience to the health and fitness industry. [read more]

Business Development Director - Courtney Minor acted as Director of Franchise Development at Gold’s Gym International where she was responsible for recruiting franchisees... [read more]

Brand Standards and Development Coordinator - Vanessa Serviano comes to elements™ from the Crunch Fitness NYC corporate office, where she served as Corporate Operations Project Manager. [read more]

Club-Side Operations Manager - Jewel Chang brings with her a wealth of retail and fitness experience. She has been responsible for development and implementation of the Guess?® brand in South Florida, and has done operations consulting and management for such big names as Urban Outfitters, Inc. and Gold's Gym.  [read more]

Art Direction - Award winning creative manager Judy Penny has worked with such brands as eDiets and Lancome. Her clean, refreshing style adds s distinct touch to the elements™ branding materials. [read more]

Brand Creative Coordinator - With a strong passion for great design, functionality and effectiveness, Irmghard Gehrenbeck brings more than 10 years of experience in the interactive communications industry to the elements™ team. [read more]

IT Director - Keith Trawick acts as IT Director at elements™ and is President and Founder of Intrannuity. He has a lifetime of experience in understanding the complex needs of member-centric organizations and has owned his own health club. [read more]

Club Architecture & Design -  Acclaimed interior specialist Kitzie Perez joins the elements™ office in South Beach to deliver her unique and award-winning style to the design of elements™ clubs across the country and around the world. [read more]

Finance - Lewis Morton

Architect & Branding Specialist - Michael Noll

Also visit the Fitness Advisory Board to learn more about the experts and personalities behind our fitness, lifestyle, and consumer programs.