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elements™ is the premium
fitness and lifestyle brand

for women.

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elements™ makes a highly attractive drawing card for many upscale retail centers. elements™ clubs will attract a highly coveted 30-55 year old female shopper, with a general household income of $100,000 or above, on a predictable basis. In convenience surveys, our clients tend to do 76% of their household shopping in the same plaza as their club.

Our expertly designed stores have tremendous curb appeal, and will be a distinct addition to your plaza. Our real estate team will work directly with you to determine if your center is a good fit for our brand.

With elements™ many of the problems typically associated with health club tenants (such as crowded parking areas and noise transmission) are eliminated. Our clubs make ideal co-tenancies with upscale spa or service concepts.

Footprint and Layout
elements™ “smartclubs” are stylish, hip 2,500 – 6,000 square foot fitness and lifestyle centers. Generally, we have a minimum frontage requirement of 30 feet. Delivery is generally warm vanilla shell to our specifications and tenant improvement allowance.

The stores are designed to be in business within 120-180 days of lease signing, and employ efficient build out techniques. The streamlined approach to operations allows for an efficient and on-time rollout.

General
• Preference is given to unit with greatest visibility
• Convenient access, ample parking, and clear signage are all given consideration
• Appropriate tenant mix as well as strong daytime population / traffic
• Foot traffic and auto traffic are both considered
• 5 to 10 year primary lease term with one or two 5 year options

Location Guidelines
The tenant mix of the plaza, and the surrounding shopping centers will have an important impact on our business. elements™ is an upscale brand, catering to a mid to high end consumer. There are certain co-tenants who we feel will enhance our business, and certain co-tenants who will detract from the perception of our club.

We generally prefer outdoor festival-type centers, which are defined as premium mixed use retail centers. These centers generally are well designed, architecturally interesting, dynamic, and contain an ideal tenant mix of retail, food, and service with important anchors. Strip centers are generally not preferred, but can be acceptable depending upon the tenant mix. location and exterior design. It is important that we know the tenant mix (or proposed tenant mix) before offering any final approval of a location.

To obtain a copy of our complete real estate guide, please call our corporate offices at (866)893-9603